We asked dozens of retail store managers this week: what’s the biggest issue you are having with product delivery by vendors? Know what they said? The biggest problem for most retailers is out of stock products. They spend a lot of money promoting goods and creating the ideal environment to attract the right person and make a sale. If the product that person wants is not there, the retailer loses a sale.
Supplier - did you hear that? I think I hear opportunity knocking.
Your company is like a person. It has hands, feet and a face. I know, you’re thinking it also has many other body parts which we won’t mention.. :-) but what about the face of your company - can we talk? Proper Account Management is crucial to sales because it is the part of your company your customers will see the most, or at least it should be. The relationship you have with your buyer has everything to do with customer retention, increased sales and lowering the cost of sales, because as we all know, it costs way more to get a new customer than it does to keep an existing one.
Sales Force Automation Gives Productivity a Shot in the Arm
I know, I know, way back in nineteen tickity two, you sold a boatload of widgets using plain old printed collateral and hand-written quotes If it was good enough then, it’s good enough now too. NOT. Glossy product sheets might have been the bees knees way back during the depression, but cool has moved on Jebediah. It’s gone digital.
Poor asset management could be costing you millions every year
So tell the truth.. Has this ever happen to you?: You give something to someone. It’s not much, but it’s a gesture, a concession. You put some thought into it. Then you stop by for a visit and you find out they aren’t using it for what you gave it to them for. What’s up with THAT? Well, it happens to food and beverage distributors every day. Check it out:
Stop me if any of this sounds familiar. Your driver delivers 50 cases of goods to a store. While he’s there, he notices that there’s an end cap that is out of compliance. The driver scribbles a barely legible note on a Post-it and leaves it on the desk of his manager when he gets back to the main office. The manager comes in next day and stacks his files atop the sticky note. The note sticks to the bottom folder and gets filed away.. inadvertently and indefinitely.