Visicom Announces the Rebranding of its Flagship Products.

Bedford, MA, U.S.A. - January 31, 2012

After successfully entering the US market and introducing a new corporate logo, Visicom Inc. is announcing a brand name change of its flagship products. HamiltonSFA and RouteRider – the two current Visicom brand names of their mobile software solutions for sales and merchandising are changing to Visicom SFA and Visicom DSD..

The products name have been formed by combining the name of the company with the international abbreviations - which describe the main areas of usage of these solutions SFA for Sales Force Automation and DSD for Direct Store Delivery.

"The intention of rebranding is to unify product’s communications and increase the value ofthe brands" said Jozef Šovčík, CEO of Visicom Inc. "We want more brand visibility in order to strengthen their position inthe international mobile enterprise solutions market," adds Šovčík.

The flagship products - Visicom SFA and Visicom DSD - have already been introduced in the US market. The rebranding in the European markets, which will follow in January 2012 will take several months.

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